What Multidisciplinary exhibition
Where Looiersgracht 60, Amsterdam
Who Marc O’Polo, Volkskrant, Het Parool, Fever Tree
In January 2015 MOAM presented the fastest multidisciplinary exhibition ever called Generation 2015. Generation 2015 is an unique platform for 26 young creatives, from 3D art to graphic design and from photography to fashion. A raw reflection of the creative Zeitgeist of 2015.
Via their surnames, every participant was coupled to a letter from the alphabet. This letter was the source of inspiration for each work and all the participants received absolute creative and artistic freedom. In this way you get an unique, personal vision of each participant and at the same time a divers view of today’s creativity.
Generation 2015 is the fastest pop-up exhibition ever in the Netherlands, only to be visited for three hours in Amsterdam.
Initiator Martijn Nekoui: “Not only the content, but also the timespan of the exhibition reflects the current generation. They’re used to a fast-paced lifestyle, three hours can be seen as endless, but it is the right amount of time to showcase all the talents.”
Participants Generation 2015:
Anthonisse, Gino / Bauer, Kevin / Cos, Roland / Dongen, Teresa van / Esch, Milou van/ Forrer, Sarah / Griffioen, Danny / Hoek, Judith van den / Ingen, Gabi van / Jacobs, Carlijn / Kars, Vincent Boy / Laan, Roos / Monté, Isaac / Nagel, Leslie / Orlikowska, Anna / Puipaité, Marija / Quint, Manouk / Rossen, Wessel / Strikwerda, Jesse / Tangelder, Linde Freya / Uytenbroek, Jess / Vries, Mandy Vera de / Wang, Wendy / X Marc O’Polo / Yoshikawa, Aime / Zalinge, Tess van
MOAM found partners in Marc O’Polo, HTNK and Belvedere Vodka to support the participants and the concept. These parties contributed to the development of young creative talent and realizing the platform for Generation 2015.
Marc O’Polo: “Talent, creativity and innovation – Marco O’Polo appreciates the opportunity to support Generation 2015”. Mariette Hoitink: “Within these 26 participants, HTNK sees the future taste-makers for the Dutch design industry”. Belvedere: “Belvedere as premium Vodka brand is a natural fit with Generation 2015; an unique, creative and willful platform.”