MOAM collective 2016

In 2016 MOAM returned for her third edition of MOAM Collective. After two successful editions in EYE and Rijksmuseum, MOAM collective started out with a new group of five designers. These talented designers graduated from different academies and worked together on one collection and showed this collection at the Grand Hotel Krasnapolsky. This collective has been coached by iconic names from the fashion industry, such as Jan Taminiau, Ronald van der Kemp and Jan Jansen.

The designers

In this third edition of MOAM collective, MOAM gave a platform to Christiaan de Vries (AMFI), Elysanne Schuurman (HKU), Olivier Jehee (KABK), Maartje Janse (ArtEZ) and Nikki Duijst (KABK). They were weekly coached by three pioneers from the fashion industry: Frans Ankoné, Mariette Hoitink and Peter Leferink. Next to them, the designers were also coached by Claes Iversen, Dieter de Cock, Fiona Hering, Iris Ruisch, Jan Jansen, Jan Taminiau, Maison the Faux, Mart Visser, Pauline van Dongen, Ronald van der Kemp and Saskia Stoeckler.

The process

In six months’ time, this collective worked closely on a collection consisting of 25 looks for men and women. The designers received complete creative freedom and were responsible for all the aspects (from first sketch to the catwalk show). Like past editions, the designers were coached by professionals from the Dutch creative industry. The keystones for this process are talent development and passing knowledge from the current generation onto the new. For the first time in her existence MOAM let a camera crew record the entire process. The documentary aired the 30th of October on Dutch television and previews were shown on Vogue.nl. Watch the documentary here.

The partners

This entire project could not exist without the partners of MOAM. With Philips and KLM, we looked at topics like sustainability, up-cycling and craftsmanship. This resulted in giving the designers a unique view in other creative industries. The collaborations with Rabobank and HTNK were prolonged.

The show

Hotelier and old clothing tailor Krasnapolsky invited MOAM collective to host the catwalk show in the renewed ‘Wintertuinen’. That location fitted this year’s design concept perfectly. With overlapping traits like heritage, innovation and typical elements from Amsterdam made it a match from heaven.