What Designer platform with a fashion collection
Who Viktor & Rolf, Walter van Beirendonck, Claes Iversen, Frans Ankoné, Stephen Jones
5 talented young designers from 5 countries will be working together intensively on one collection. MOAM brought together these designers from Antwerp, The Hague, Florence, London and Paris, to form a collective, where they will be working in full creative freedom from sketch to runway show. This is the very first international MOAM collective.
These five icons in the making, from the best European fashion schools, are part of MOAM collective international powered by Zalando. They’ve accepted the challenge to design an exceptional fashion collection. During the process, they will be coached by esteemed professionals from the international fashion industry such as Frans Ankoné, Viktor&Rolf, Walter van Beirendonck, Claes Iversen and Stephen Jones.
“After three successful editions in the Netherlands and having our own documentary, it feels natural to spread our wings and to roll out MOAM collective internationally, with international designers and coaches.” says founder, Martijn Nekoui.
For this upcoming edition, MOAM collective is embarking on an international journey, and the formula has been adjusted in order to roll out MOAM internationally. The five fashion design alumni were selected in collaboration with the five best fashion academies of Europe; Rose Danford-Phillips from UK, London (Royal College of Art), Catherine Le Thérisien from France, Paris (École de la Chambre Syndicale de la Couture, Paris), Maximiliano Ruelas from Italy, Florence (Polimoda), Robbie van Mierlo from Belgium, Antwerp (Royal Academy of Fine Arts Antwerp) and Roos Boshart from The Netherlands, The Hague (Royal Academy of Art, The Hague). These 5 designers were given the opportunity to enrol the artist-in-residence program: MOAM collective international. From their Amsterdam based atelier, the designers will collaborate together intensively as a collective. The project is build up from 4 main phases: concept, translation, design and production.
Together with KLM new options will be explored within the realm of sustainability and up cycling of old materials such as upholstery, rubber tires, and seat belts. The Student Hotel provides accommodation for the five designers and the international coaches. In collaboration with TextielMuseum, the designers will develop and produce their own woven and knitted textiles in the TextielLab. As in previous editions, the designers will collaborate with the students of the Master Tailor Institute. Quality Textiles supplies various textiles for the collection. Collaborations with the Rabobank and HTNK fashion recruitment & consultancy are also sustained. The Foundation MOAM is honoured to receive grants from the Amsterdam Fund for the Arts (AFK) and the Meester Koetsier Foundation.