The first MOAM exhibition took place in 2012 as the presentation of Martijn Nekoui’s graduation project at the Amsterdam Fashion Institute. This took its form in a fashion exhibit, where active young talents provided new interpretations of twelve features of fashion history. This provided an opportunity to allow iconic names in multidisciplinary creative fields to come together in one location and giving the young talents a platform to present their work to experienced professionals.
MOAM showcased the following talents:
- Avenue – Frans Ankoné translated by Sonny Groo and Marco van Rijt
- Constance Wibaut translated by Georgette Koning
- Ellis Faas translated by Inglot Cosmetics
- Frans Molenaar translated by Jan Boelo Drenth
- Fong Leng translated by MaryMe-JimmyPaul
- Linda Spierings translated by Marte van Haaster
- Marte Röling translated by Martine Johanna
- Mathilde Wilink translated by Aynouk Tan
- Paul Huf translated by Petrovsky & Ramone
- Puck & Hans translated by Nelleke Strijkers – SPRMRKT
- Viktor & Rolf translated by Winde Rienstra
- Iconic pieces from Mac & Maggie and G-Star
The purpose of this exhibition was also to showcase the success of the Dutch fashion industry. For example, designer Fong Leng and photographer Paul Huf are not only iconic figures, but were also used as a source of inspiration in order for the young talents to re-interpret their work in new ways. Original pieces and their re-interpretations were displayed side by side, not only to showcase a diversity of creativity, but also to visualise the cross-over between older and new generations of talent.