MOAM voor HEMA 2015

The second edition of MOAM voor HEMA consisted out of a holiday-collection. The items were ideal for the festive December month. The 14-piece, high-quality and sophisticated collection was designed for the Dutch women and designed by the MOAM collective.


After the success of the previous year, the collection was extended with different timeless and affordable designs, especially designed for the holiday season. Several dresses, a 3-piece suit and a comfortable knitted sweater were made.  Accessories were also developed such as a stockings and a necklace. Next to this, there was also a follow-up of the well known “rookworsten t-shirt”; the iconic MOAM for HEMA christmas sweater.


All items were made with high-quality material and with an extra eye on detail and finishing. The design collective was assembled by initiator Martijn Nekoui and consisted of design-alumni Aniek Zinken (ArtEZ), Christa van der Meer (KABK) and Joanne de Hoop (AMFI). They were supervised by coaches Frans Ankone (Vogue and Avenue), Peter Leferink (hoofd design AMFI) and Mariette Hoitink (HTNK and Jeans School).