MOAM x WWF
Every year MOAM collaborates with a charity to bring awareness to important themes and charities. In previous years we did this with Nationaal Comité 4 en 5 mei, Het Rode Kruis and Orange Babies. This year MOAM collaborates with the dutch World Nature Foundation (WNF). To raise awareness for Earth Hour, MOAM and WNF developed a recycled candle in the shape of the earth. The candle, made with recycled wax of old HEMA candles, is designed by MOAM and produced by foundation de Regenboog in Amsterdam.
Earth Hour takes place on the 30th of March from 20:30 until 21:30 hours. Every year, Earth Hour inspires millions of peope to make sustainable choices for our planet and nature. Earth Hour calls everyone in the world to turn down the lights for one hour. Therefore the concept of our candle is: the world is burning down so it’s time for action.
To reach as many people as possible with this movement we want to ask for help. We even managed to do a spontanious photoshoot for this project with Humberto Tan, Kim Feenstra and Britt Scholte amongst others. Also Katja & Birgit Schuurman, Streetlab, Marco Borsato, Andre Kuipers, Carolien Spoor, Monica Geuze, Lieke van Lexmond, Nicolette Kluiver and more will participate as well!