Ouderenfonds x MOAM
In 2020 a regular Mother’s Day, when you bring a visit to your grandmother, mother, great-aunt, favourite teacher, nurse or babysitter from back in the days was not possible. That’s why MOAM has come up with an initiative that enabled people to still express their appreciation to their loved ones. The initiative encouraged people to surprise their loved ones with an exclusive package, of which all profits are donated to Nationaal Ouderenfonds.
The package fitted through the mailbox, was sustainably produced in the Netherlands and consisted of an exclusive double card designed by illustrator Sella Molenaar, a wooden holder with glass vase and of course a bouquet of Dutch flowers. In other words, this initiative also supported young talent and local entrepreneurs. Among others, Tjitske Reidinga, Heleen van Royen, Angela Schijf, Freek Bartels, Victoria Koblenko and Jamai Loman have supported the initiative on social media.
This initiative was a collaboration with Bloompost. Both MOAM and Bloompost participated without receiving any profits. 100% of the profits are donated to the charity; Nationaal Ouderenfonds.