Fifteen contemporary photographers and fifteen designers worked together to produce an exhibition based on the interpretation of the work of iconic Dutch photographers. Throughout the process, both esteemed names and the upcoming talents in the realm of photography and design came together.

Photographers and designers that collaborated for MOAM:

  • Alique & SPR+
  • Blommers/Schumm & Mattijs van Bergen
  • Carmen Kemmink & Borre Akkersdijk
  • Dennis Swiatkowski & Frans Molenaar
  • Jasper Abels & Avelon
  • Jolijn Snijders & Claes Iversen
  • Maarten Alexander & Sjaak Hullekes
  • Marc de Groot & Yvonne Kwok
  • Martien Mulder & Peet Dullaert
  • Paul Bellaart & Jan Taminiau
  • Philippe Vogelenzang & Winde Rienstra
  • Robin de Puy & Francisco van Benthum
  • Sanja Marusic & Hellen van Rees
  • Sophie van der Perre & G-Star
  • Valentina Vos & Nisha Rabiee

This photography exhibition was the second edition of those organised by MOAM and was hosted by photography museum FOAM. The concept revolved around three renowned photographers and one iconic photograph. The participants were asked to interpret this photograph and adapt them to their own style. In addition to this, each photographer was paired with a Dutch designer to work on their project. Through these combinations, a new look was created in reflection of one central piece of work, resulting in five completely different pieces. These interesting and productive collaborations demonstrated the promising nature of these new talents from the Dutch fashion and photography world.